AUDIENCE:  Entrepreneurship instructors, VET teachers, secondary and higher education faculty, trainers and counselors

VENUE:  Barcelona, Spain

This identifies the components of a marketing program that professionals might implement in a variety of settings, from enterprises to
nonprofits, public sector specializations to cultural events. It also prepares participants to guide their students in a journey of discovery
regarding their strengths and talents that will prepare them as future professionals in this ever-changing field, including working as a
freelance professional and online.

Objectives of the Course and Learning Outcomes:
*  Understand customers and Target Markets
*  Formulate proven marketing strategies by leveraging a marketing program with focus and control
*  Acquire the skills to facilitate learning, including developing a portfolio, designing a website and engaging in social media

Course Methodology
- Information: A general introduction on each of the topics
- Sharing: Participants share experiences and expertise on the topic
- Creating output: Working individually or in groups on a concrete product to be taken home and implemented in participant's
own organisation or school

Our courses, developed in the framework established by the Erasmus+ Programme, are crafted to include both formal and non-formal education
methodologies, beginning with a theoretical approach to the theme of the course. The course is designed as an interactive process with emphasis
on establishing a mentor relationship between participants and trainer. It follows two-way communication process including discussions, interactive
activities and working in groups and pairs to develop thinking techniques. The focus of this course is on being able to facilitate the learning process
of students interested in pursuing a career in marketing. The participants will also receive a workbook with session’s summaries and descriptions of
activities used.

Our instructional design specialists are experts in adult learning, including non-formal learning strategies that stimulate an active interactive amongst
participants. In addition to presentations, case study analysis, role playing and small group dialogue, this course incorporates technical visits to local
private and public institutions for an exploration of theory in practice and special guest presentations from professionals that prompt an exchange of
good practices and an introduction to new ones.

Evaluation and Validation
Course participants will receive a Certificate of active participation upon successful completion of the coursework. The competences acquired will be
validated by the course organisers on the Europass mobility and a certificate of attendance, which will include title of course, main training content
and dates. This training course will follow a Non Formal methodology in every domain, in order to promote optimal interaction between participants
and trainers as well as between participants themselves.

Duration: Coursework: 40 hours (5 days)  Orientation: 8 hours (1 day)  Certification:  8 hours (1 day)

Languages of Instruction: English, Portuguese

Special instructions: Includes technical visit to local marketing activity

Preliminary requirements: None

Dates and Location
On demand for groups of five or more participants and specified dates
Knowledge Building in Action

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Meet & Greet at the El Prat Airport and transfer from the airport to the accommodations

Guided mini tour of Barcelona, including introduction to the public transportation system.
Orientation to the coursework, including  Introduction of the conceptual and methodological
knowledge and methods of the training. The detailed course content will be agreed upon
before each session according to the needs and requests of the participants.
Cultural activities

- Facilitating students acquiring skills needed in a profession in the field of marketing,
targeted to the following sectors:  sports, event planning, beauty and fashion, technology
• Mentoring students in developing a resume and portfolio, design a website and engage
in social media
• Explore the different media used in marketing, including digital, video, hard copy and
Marketing 101
For Young Professionals
Knowledge Building in Action